Speaking about their efforts toward digital branding, Kahriman said, “Through our digital branding efforts, what we, as Kimpaz, put into practice is something that is still in its early stages in the chemical industry.
We will soon be bringing our efforts, such as website, social media, e-mail marketing, digital customer relations, etc., which despite being at the heart of our era, have not found a strong foothold in the chemical industry, into reality. Our digital branding efforts, which will proceed based on an integrated approach, also include significant digital integrations. Accordingly, we aim to introduce a breath of fresh air not only to Türkiye but also to the global business culture within the chemical industry.”
Grouping its digital transformation efforts under four key headings, Kimpaz plans to complete 75 percent of its digital transformation projects in the first half of 2022 through its investments in this field.
